Services.

Project Delivery

We handle research projects from their conception through to completion. We work with our partners across brief refinement, research design, participant recruitment, mixed-methods qualitative fieldwork, insight analysis and turning findings into actionable direction. As a new studio, we offer competitive pricing for high-quality output.

Qualitative Research

The heart of our work. Applying our deep understanding of how humans work, we explore motivations, behaviours and values through nuanced interviews, group discussions and ethnographic immersions. We deliver qualitative studies from start to finish, connecting brands to their audiences and immersing them in their world.

Research Design

We design research that reflects how people really live, choose and behave. Drawing on years of qualitative work across different markets, communities and cultural contexts, we shape questions, methods and sampling with intention. Our approach uncovers the nuance behind decisions and surfaces the tensions that drive behaviour, giving research projects a strong, thoughtful foundation.

Recruiting

We specialise in highly tailored direct recruiting, working across age groups and backgrounds. Engaging with our vast network, we provide access to diverse groups of research participants from innovators and early adopters to majority. The result is research grounded in real experiences, delivering insights that are both credible and culturally relevant.

Strategy & Positioning

Strong strategy is built on cultural understanding. Drawing on qualitative research and cultural insights, we translate findings into clear strategic recommendations — from campaign concepts and messaging directions to regional nuance and positioning, always culturally grounded and actionable.

Cultural Research

We map culture and sub sections of culture across generations, applying a tailored mixed-methods approach. Drawing on academic sources, internet research, media, and social platforms, we deliver clear, multidisciplinary insights that reveal how culture works — providing the foundation for further research, brand strategy, product development, and innovation.

Cultural Consulting

We apply our expertise to cultural questions and existing brand research where nuance matters most. Specialising in regional (DE vs. US vs. UK), intergenerational, and socio-political analysis, we help brands interpret cultural dynamics with clarity and confidence. For our individual fields of expertise, please see the about section.

Subculture & Fandom
Mapping

Bringing lived experience of subcultures to our work, we draw on first-hand knowledge of how underground communities and movements shape mainstream culture. From music, fashion, and gaming to online fandoms, we decode the languages, rituals, and values that drive belonging and influence. This expertise helps brands engage with communities authentically and translate cultural codes into strategy and development.

Trends Mapping

Tracking shifts across tech, society, fashion, politics and culture, we separate hype or viral moment from real cultural-economic change. Using the same methods as in our cultural research, but with greater emphasis on trend and forecasting sources, we map movements, innovation and socio-economic trends to inform brands’ strategy and development.

Contextual Analysis

For brands to understand research findings as part of a larger world, we report the outcomes of our studies in context. Regional and generational cultural differences are rooted in socio-economic development over time. As part of our reporting, we provide insights into why certain demographics hold particular views, so brands can make better decisions for each market.

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